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Headlines/Subject Lines
Effective Headlines/Subject Lines For Every Situation

Your Headline is the "Ad" for your Ad. Knowing how to get your advertising piece read is strictly a factor of whether your headline/subject line demands attention. Here are almost 200 headlines/subject lines that work and can be changed to fit any product or service. No doubt you have seen some of these already and that's because they work. Please do not use these headlines randomly. It is best to find out exactly what words and phrases motivate your potential customer to take action.

  1. The Secret of Making People Like You
  2. A Little Mistake That Cost A Farmer $3,000 A Year
  3. Advice To Wives Whose Husbands Don't Save Money -- By A Wife
  4. How To Get Your Cooking Bragged About
  5. Are You Ever Tongue-Tied At A Party?
  6. How A New Discovery Made A Plain Girl Beautiful
  7. The Most Important Bible News In 340 Years
  8. Free! Our Latest Opinion On Any 3 Of 1,200 Widely Held Stocks
  9. Who Else Wants A Screen Star Figure?
  10. Do You Make These Mistakes In English?
  11. At 60 Miles An Hour The Loudest Noise In This New Rolls-Royce Comes From The Electric Clock
  12. Hands That Look Lovelier In 24 Hours -- Or Your Money Back
  13. You Can Laugh At Money Worries -- If You Follow This Simple Plan
  14. Why Some People Almost Always Make Money In The Stock Market
  15. When Doctors 'Feel Rotten' This Is What They Do
  16. It Seems Incredible That You Can Offer These Signed Original Etchings -- For Only $5 Each
  17. Five Familiar Skin Troubles -- Which Do You Want To Overcome?
  18. Which of These $2.50 to $5 Best Sellers Do You Want -- For Only $1 Each?
  19. Who Ever Heard Of A Woman Losing Weight -- And Enjoying Delicious Meals At The Same Time?
  20. How I Improved My Memory In One Evening
  21. Discover the Fortune That Lies Hidden In Your Salary
  22. Doctors Prove Two Out Of Three Women Can Have More Beautiful Skin In 14 Days
  23. How I Made A Fortune With A 'Fool Idea'
  24. How Often Do You Hear Yourself Saying: 'No, I Haven’t Read It: I've Been Meaning To!'
  25. Thousands Have This Priceless Gift -- But Never Discover It!
  26. Whose Fault Is It When Children Disobey?
  27. How A 'Fool Stunt' Made Me A Star Salesman
  28. Do You Have These Symptoms Of Nerve Exhaustion?
  29. A Challenge To Women Who Would Never Dream Of Serving Margarine
  30. Do You Have A 'Worry' Stock?
  31. How A New Kind Of Clay Improved My Complexion In 30 Minutes
  32. 161 New Ways To A Man’s Heart -- In This Fascinating Book For Cooks
  33. Profits That Lie Hidden In Your Farm
  34. Is The Life Of A Child Worth $1 To You?
  35. Everywhere Women Are Raving About This Amazing New Shampoo!
  36. Do You Do Any Of These Ten Embarrassing Things?
  37. Six Types Of Investors -- Which Group Are You In?
  38. How To Take Out Stains... Use (Product Name) And Follow These Easy Directions
  39. Today... Add $10,000 To Your Estate -- For The Price Of A New Hat
  40. Does Your Child Ever Embarrass You?
  41. The Biggest Problems You’ll Have With Most Plumbers…And How Mr. Burrows Overcomes Them All.
  42. How To Give Your Children Extra Iron -- These Three Delicious Ways
  43. To People Who Want To Write -- But Can't Get Started
  44. Revolutionary New Kind Of Drain Opener Invented; Unclogs Drains In 1 Second
  45. Our Employee Screening Test Is So Stringent That 71% Of Applicants Flunk The First Time. And 54% Never Pass. (Guess Who You’re Hiring When You Hire Temps From Our Competitors.)
  46. Percentage Of CNE Candidates Who Certify Before The End Of The Program - Us: 96% Them: 21% (We’re A Little Bit Higher.)
  47. They Laughed When I Sat Down At The Piano -- But When I Started To Play!
  48. Is Dry Skin Making You Look Older Than You Should? Touch These 5 Spots And Find Out
  49. Free To High School Teachers--$6 To Others
  50. Who Else Wants Lighter Cake -- In Half The Mixing Time?
  51. Companies Who Only Want Their Ruggedized Computer To Last 5 To 8 Months Should Buy Cheap, Low-End Systems. The Other 99% May Want To Consider Investing A Little Extra Money In DCI’s Pro Server.
  52. Pierced By 301 Nails... Retains Full Air Pressure
  53. No More Back-Breaking Garden Chores For Me -- Yet Ours Is Now The Show Place Of the Neighborhood
  54. Do You Really Want The Lowest Bidding Temp Agency To Provide Employees For Your Million Dollar Project?
  55. How Much Is 'Worker Tension' Costing Your Company?
  56. To Men Who Want To Quit Work Someday
  57. 1,172 Credit Union Specific Forms In Stock ALL The Time. Other Companies, Unexplainably, Have Zero.
  58. Buy No Desk -- Until You’ve Seen This Sensation Of The Business Show
  59. Crummy CD’s: $8.95. CD’s You Actually Want: $9.95. If You Like This Pricing Schedule, We Invite You To Shop Across The Street At CD Warehouse.
  60. 'I Lost my Bulges... And Saved Money Too'
  61. Why (Brand Name) Bulbs Give More Light This Year
  62. Right And Wrong Farming Methods -- And Little Pointers That Will Increase Your Profits
  63. New Cake-Improver Gets You Compliments Galore!
  64. Imagine Me... Holding An Audience Spellbound For 30 Minutes!
  65. How To Do Your Christmas Shopping In 5 Minutes
  66. Protect Yourself From Being BURNED By IT Candidates Who Over-Represent Their Skill Level.
  67. Now Any Auto Repair Job Can Be 'Duck Soup' For You
  68. Can You Spot These 7 Common Decorating Sins?
  69. It's A Shame For You Not To Make Good Money --When These Men Do It So Easily
  70. You Never Saw Such Letters As Harry And I Got About Our Pears
  71. Thousands Now Play Who Never Thought They Could
  72. Great New Discovery Kills Kitchen Odors Quick! -- Makes Indoor Air 'Country-Fresh'
  73. Make This 1-Minute Test -- Of An Amazing New Kind Of Shaving Cream
  74. How A Strange Accident Saved Me From Baldness
  75. Men Who 'Know It All' Are Not Invited To Read This Page
  76. For the Woman Who Is Older Than She Looks
  77. Pop Quiz: Is It Worth An Extra $315 a Month To Put Your Out Of Town Executives In A Fully Furnished, Well-Equipped 1,250-Square Foot Apartment Instead Of A Stripped-Down 230-Square Foot Sardine Can Of A Hotel Room?
  78. Check The Kind Of Body You Want
  79. Play Guitar In 7 Days Or Your Money Back
  80. Here's A Quick Way To Break Up A Cold
  81. Nobody Should Be Allowed To Have Anything To Do With Advertising Until They’ve Read This Book At Least 7 Times
  82. Last Saturday We Were Robbed. Where The Hell Were The Police?
  83. If You Were Given $200,000 To Spend, Isn't This The Kind Of (type of product) You Would Build?
  84. Last Friday...Was I Scared! My Boss Almost Fired Me!
  85. 76 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago
  86. After A Back Injury At Your Company, If You Take The Wrong Action In The First 45 Minutes You Could Have Dramatically Higher Costs, Significantly Longer Recovery Times, and Frustrations You Wouldn’t Believe.
  87. Don't Let Athlete's Foot 'Lay You Up'
  88. Are They Be Promoted Right Over Your Head?
  89. This Horse Paid My Daughter’s Way Through College
  90. A Wonderful Two Years' Trip At Full Pay -- But Only Men With Imagination Can Take It
  91. What Everybody Ought To Know About This Stock And Bond Business
  92. Money-Saving Bargains From America's Oldest Diamond Discount House
  93. Former Barber Earns $8,000 In Four Months As Real Estate Specialist
  94. Free Book -- Tells You Twelve Secrets Of Better Lawn Care
  95. Greatest Gold-Mine of Easy 'Things To Make' Ever Crammed Into One Book
  96. How To Get Your Children Stuck Into A Book Instead Of Glued To The Television
  97. Now! Own Florida Land This Easy Way... $10 Down And $10 A Month
  98. Take Any Three Of These Kitchen Appliances -- For Only $8.95 (Values Up To $15.45)
  99. A Hog Can Cross The Country Without Changing Trains -- But You Can’t!
  100. One Place Setting Free For Every Three You Buy!
  101. The Common Meat That Can Kill You If You Cook It In A Microwave
  102. The 10 Habits That Keep People Poor And The 12 That Can Make You Rich
  103. The #1 Most Common Goof In Buying A House
  104. How To Avoid A Speeding Ticket Without Slowing Down
  105. Own A Gold MasterCard? A Premier Visa? Not After You Read This, You Won't!
  106. The Best Color To Paint Your House For Faster Sale
  107. If Your Pharmacist Goofs, You Could Be Dead. How To Protect Yourself--Takes Just 3 Seconds
  108. 7 Fast Ways To Stop A Headache...Without Drugs
  109. The Only Honest Profession That Pays $50,000 to $100,000 To 3-Star Klutzes Who Can't Sell And Won't Wear A Suit
  110. Major Diet Plans: Which Ones Actually Work...And Which Ones Are Guaranteed To Torture You, Cost A Fortune, And Leave You Fatter
  111. The Average Hospital Bill Has $600 In Phony Charges. Take These 10 Defensive Measures, And You'll Save Way More Than $600
  112. How $25 A Month Could Save You Nearly $60,000 On Your Home
  113. Save $115,000 On An Average Mortgage By Borrowing More Money... At A Worse Interest Rate!
  114. Three Fairy Tales You'll Hear From Brokers... Even Honest Ones
  115. How To Get Rid Of Your Wife... For 3 to 5 Days
  116. The IRS Automatically Sends Out Millions Of Notices Demanding More Money Each Year. Not One Person In A Hundred Knows How To Answer Them. But You'll Know What To Say--Word For Word!
  117. 16 Overlooked Deductions For Salaried Executives
  118. The Most Common Tax Mistake (You're Probably Making It Now)
  119. How To Make Your Safe Deposit Box In The Bank Invisible To The IRS, Creditors, The State, And Other Snoops
  120. Mess Up Your Tax Return? Here's 4 Excuses That Work With The IRS... And 3 That Don't
  121. The 13 Biggest Mistakes You Could Make As The Parent Of A Teen
  122. The 4 Grim Facts Of Life About Lawsuits: Don't Go Into Business Until You Memorize Them
  123. What To Do For Aging Parents: 4 Options That Beat The Socks Off A Nursing Home... Or Having Them Move In With You
  124. A Dozen Dirty Tricks Of New Car Dealers. Some Are Totally Undetectable--Unless You Know What To Look For
  125. Save Money By Knowing How Supermarkets Trick You Into Buying Higher Priced Items
  126. Does Your Energy Go Downhill Around Mid-Afternoon? 5 Ways To Cure The 1 to 4 p.m. Slump
  127. Should You Take It Back To The Photo Shop? How To Tell If The Processor Is To Blame For Your Bad Snapshot
  128. 5 Ways Even Good Lawyers Steal From Clients
  129. The Cost Of Producing Quality Corporate Videos Has Fallen By 64% Over The Last Five Years... But Most Video Production Companies Are Still Clinging To And Charging 1992 Prices
  130. 92.4% Of All Brands Of Roofing Material Lose Their Warranty The Second The First Hailstone Falls
  131. I Was Shocked And Embarrassed When I Found Out That Home Remodeling Was Labeled America's #1 Most Complained-About Industry
  132. Doctors: Put An Easy $341,450 In Your Pocket Every 12 Months... Without Doing Anything More Than You're Doing Right Now
  133. Most Administrative Assistants Spend Over 4½ Hours A Day Doing One Thing. Do You Know What It Is? (Hint: It's Costing You About $70,250 A Year)
  134. Speed On The Internet: Two Questions That Other Providers Hope You'll Never Ask Them
  135. How To Cram Eight Hours Of Classroom Computer Training Into One Easy 75-Minute Session...At Your Home Or Office
  136. FREE Comprehensive Real Estate Property Survey Allows You To Compare & Price Out Every Single Possible Available Site... Without Talking To A Broker
  137. I Have Created What I Consider To Be The Perfect, Designer-Friendly Flooring Showroom... Take 90 Seconds To See If You Agree
  138. Out Of 537 Multi-Tenant Buildings Outside Of Downtown, Only SIX Have Immediate, Large-Block Leasing Capacity
  139. Four Critical Characteristics To Demand From Your Skip Tracing Agency... Does Yours Do These?
  140. Should An Experienced Traveler Like You Fly With A New Airline Like Us?
  141. Never Accept A Real Estate Contract That Contains These 5 Words
  142. New Golf Ball Banned From Tour--Flies Too Far
  143. Innovative Wall Building System Makes Homes “Fly Off The Shelf”
  144. Become A Lunch-Money-Millionaire: Mathematical Proof That You Can Achieve A Net Worth Of $1 Million By Investing As Little As $5 A Day
  145. If You’re Renting A Home or Apartment With A Payment As Little As $550, You Can Qualify For A Brand New Home In Just 6 to 18 Months
  146. Announcing DFW’s First Hands-On, Real Life, “Here’s How You Do It”, Make Money Now Internet Workshop
  147. Make Sure Your Mover Complies With These 17 Points From The 1997 “Code Of Ethics & Competency For Movers”
  148. New “Intranet” Connects Your Employees, Customers, Field Reps, Vendors, And Remote Locations... All As If They Were In Adjoining Offices
  149. There’s 2 Ways To Buy Your Corporate ‘ID” Logo Apparel: From Screen Printing Shops, Or From Their Source... The Wholesaler
  150. Six Closely Guarded Secrets Of The Diamond Industry... Revealed At Last
  151. There’s Two “Schools Of Thought” When Dealing With Employee Back Injuries: One Costs You Four Times As Much As The Other…For Inferior Results. Which Do You Prefer?
  152. Four Quick Questions Will Reveal Any Chiropractor’s Operating Philosophy. Ask Them, And Save Money
  153. If You Have At Least $10,000, You Absolutely Need A Swiss Bank Account
  154. There Are 348 Hotels And Extended Stay Residences Within 20 Miles of DFW Airport Where Visiting Executives Could Stay For 2 to 52 Weeks...But Only One of Them Was Specifically Designed and Equipped To Cater To The Unique Needs Of Business People
  155. Of Course You’ve Heard Of Laser Vision Correction. But Have You Heard Of AFFORDABLE Laser Vision Correction?
  156. 8,448 Locations Can’t Be Wrong: Dynamo Tables Make More Money
  157. It Sounds Like Hype But It’s True - Web Shipper Saves A Bare Minimum Of 25% Off Of The Lowest Rate FedEx Offers - For FedEx Shipping
  158. The Only Thing We’ve Left Off (Product) Is The Ridiculous Price
  159. If You’re Planning On Spending $2,500 On A Diamond Engagement Ring, I’ll Send You Home With Either A Ring Worth $4,100, or $1,000 Cash Still In Your Pocket
  160. How Much Should You Pay For A Good Pair Of Binoculars?
  161. You’ve Got The Ugliest Kids I’ve Ever Seen In My Life (That’s What They’ll Say If You Get Caught Using The Wrong Photographer)
  162. If You Think Mutual Fund Investing Is A No-Brainer, You Quite Possibly ARE A No-Brainer
  163. The Big Hairy Secret That Big-Name Brokerage Houses Don’t Want You To Know About Their Mutual Fund Selection Process (Hint: They Don’t Have A Process)
  164. Here’s What To Expect From A Facility Designed Specifically For Business Executives (You’d Be Lucky To Have It This Good Back Home.)
  165. The Three Most Dangerous Words You Could Say To Your Doctor During Diagnosis: “You’re The Expert.”
  166. Something You Probably Didn’t Know About Rolex Watches.
  167. Now Buy A Ford F-150 Pickup With The Payment Of A Ranger
  168. What Never To Drink On An Airplane
  169. What The Eye Surgeons Don’t Want You To Know
  170. Fly First Class For Only $245 Per Ticket
  171. How To Sell Your $20 Tech Stocks For $100 Per Share
  172. Become Immune From Breast Cancer… Even If It Runs In Your Family
  173. How To Leave Cash To Your Heirs And Guarantee They Don’t Squander Your Legacy
  174. What Nobody Ever Tells You About X.
  175. Pure Luxury For Pennies.
  176. If You Don't Ask For (blank), Then You Don't Get (blank).
  177. Did You Droop Your Sippy Cup?
  178. Urgent Travel Alert!
  179. Tour Action Is Required.
  180. This One Step Could Change Your Life.
  181. We're Still Accepting Applications For (blank).  Were Is Yours?
  182. This Is The Sickest (blank) In The World.
  183. Is Fear A Factor For You?
  184. What Has Changed For You In The Last 12 Months?
  185. You're About To Be (blank).

October 8, 2008

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