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Driving
Traffic To Your Landing Page - Part 2
In the first portion of this article, we discussed driving traffic into your landing page using pay per click
advertisement and natural search engine optimization. Now, both of those methods can be effective, but they both
usually have rather high barriers to entry and require a lot of work.
Luckily, you do have another option: human connections. And this is where most Internet marketers fail. They don't
realize the power of human connections because they are so caught up in the idea of making transactions and
collecting massive checks without having to deal with customers and clients.
One quick way to get traffic through human connections is a joint venture. You can enter into a joint venture by
compiling a list of possible “partners” -- or people who might be able to assist you in some mutually-beneficial
way. This list might include other list owners in your niche, site owners in your niche, and experts.
There's only one important thing you should keep in mind when contacting joint venture partners - and that is to
make it as quick, easy, and beneficial for them as possible. If they have no incentive for doing it, they probably
wont even reply to you. And if it isn't easy, they'll accept other joint venture offers over yours.
Another way in which you can drive traffic to your landing page is through blog and forum posting; however, it is
important that you do not spam, as many businesses do. Instead, actually participate on the forum, provide people
with something of value; and, after a while, post your product in your signature - and try to network with people
on the forum who work in similar fields.
Your approach to blog posting should be similar. Include a signature file that links back to your landing page, but
don't spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam
gets deleted. Good comments get praised, inducing people to follow your link and check out your products.
by Joe Cavell -
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