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The Landing Page System
The landing page system provides a uniquely powerful system
through which you can derive profit from multiple streams. This
article will briefly discusses some of those different streams
- and how you can influence them.
Let's start with the landing page itself: all traffic is sent
to the landing page. From there, it will have a number of
options, depending on what you have given them. Many marketers
suggest that your landing page should always be an opt-in form.
Others will suggest that it should simply be a sales page.
Whether it's a free newsletter or a product for sale, the
landing page system you create should include a “one time
offer,” which will compel them to take action - subscribe, buy,
etc.
Once they subscribe or buy, the landing page system you create
should then re-direct them to a thank you page, which opens up
more means through which you can upsell. One quick way to
upsell is to simply include advertisements on your thank you
page for related affiliate products or for your own products.
Here, again, you will want to give them a one-time offer.
Also, if you haven't yet asked them to join your mailing list,
this is where you should do it - on your thank you page. Once
they opt-in to your list, you now have a whole new option you
can use in conjunction with the landing page system to generate
revenue.
One such option is selling ad space in your newsletter or
ezine. The more people you have reading your newsletter, the
more you can generally charge for adspace; however, you will
want to avoid overselling to your list to ensure your
advertisers actually make money.
Your next option is to endorse a product as an affiliate. You
can tell your subscribers how someone has just created a
brilliant product - and you can offer it to your subscribers
through an affiliate link. You may even want to use other
products you have as bonuses to give them something extra.
The last and most profitable way in which you can generate
revenue through your newsletter is by creating and selling your
own products to them.
It is important to note that you don't have to use all of these
means to generate revenue; however, the more you use, the more
you earn.
by Joe Cavell -
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