Three Easy Steps To Building Your Marketing Network
The S.M.A.R.T. Method

Hundreds of thousands of people have discovered multi level marketing (MLM) as their tool to make money, so if you are considering entering this arena it would be advisable to remember two points:


1) You are not alone

2) The competition is severe


At the possible expense of discouraging you from your decision, having a true understanding of these two points must serve as a critical fact which should inspire you to put forth your very best effort by capitalizing on your strengths and work diligently on minimizing your weaknesses.


It is said that those who fail to plan are planning to fail.


Having a plan is an essential element in building your marketing network. You may have already decided on a product or service so the next step is to create plan that is goal oriented. Spending too much time creating a plan could put a damper on reaching your goals, however it does need to contain a few bench marks that will be used to measure your progress towards a successful venture.


Some bench mark examples may be:

When do you want to achieve sales of $100?
When do you want to attain sales of $1000?
By what date do you expect to recruit your first down line member?
How soon after you first team member joins you do you want them to have their first recruit?


True bench marks also include a timeline for review and to recognize that if they will not be met to move on. A convenient acronym to use is S.M.A.R.T.


Specific: Don’t be vague. Make a statement of fact, not feelings.


Measurable: How will you know when the goal will be achieved?


Attainable: Is it something you have control over. If it requires others to achieve the goal, you may fail because others don’t do what they say they will do.


Realistic: Is the goal a reasonable one or pie in the sky?


Timely: Set a specific date that you want to accomplish the goal and incorporate daily reminders.


During the review periods, you need to assess whether you are truly making an honest effort at making the business successful or if it is simply not going as well as you had hoped and thought.


Step two is exposure. The internet is global, so a well designed and built website is imperative. If you don’t have this advertising tool it will prevent you from finding the high end marketers you need to attract to your business. It will also make it very difficult for ready-to-buy customer to find you. Your website must be created by an experienced webmaster who understands results oriented content and search engine optimization. A well created website will produce more results than any other form of advertising.



Step three is the step of building your down line. This could a complicated process because while at the onset you may be anxious for new recruits and willing to connect with anyone and everyone, you will quickly realize that some marketers can actually take away your credibility and potential profitability with just a few ill chosen campaigns. One member spamming consumers may end up with you being blacklisted from some ISP’s if it can be traced back to your business. Your good name will be tarnished which is what you want to avoid at all costs when building a business.

by Joe Cavell - March 12, 2008

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